About us

MediaCentral is a non-profit, Jerusalem based, media liaison service center providing professional support for journalists based in or visiting Israel, the Palestinian Authority and the region, since 2006.

MediaCentral believes accuracy is one of the most important keys to journalism. Therefore MediaCentral assists journalists understand the region, report the facts, and provide insightful analysis.

Media-liaison services include:

  • Immediate and accurate information
  • Access to primary sources
  • Rapid response to breaking news
  • Press briefings, conference calls and field tours
  • Contacts, translators, and speakers

In cooperation with both Israeli and Palestinian partners from the government, NGOs, and private sectors, MediaCentral provides a professional and efficient ‘base-camp’ for the foreign press to ensure comprehensive, balanced coverage of Israel, the Arab-Israeli conflict and the region.

Our staff

Jonny Perl

Head of MediaCentral

Jonny has been head of MediaCentral since 2015. He speaks three languages - Hebrew, English and German. He is a native Israeli and holds a BA in International Relations and History. Jonny worked as an editor for the Knesset television channel as well as Channel Two TV news. Jonny holds the rank of major in the IDF (reserves).

Tal Machluf

Media Services Coordinator

Tal graduated Hebrew University's Faculty of Law with a L.L.B degree in 2018, where she gained valuable insight into the regulation and policies associated with the Israeli legal system. Tal volunteered with the Jewish Agency and the UJIA and is now Volunteering with homeless men. Tal speaks multiple languages, including Hebrew, English and Spanish.

MediaCentral was established at the initiative of HonestReporting. With charitable status in Israel and the USA, MediaCentral is made possible through individual charitable donations and the Solelim Fund of The UJA Federation of New York.